The world is getting smarter day by day cause Internet users around the world is increasing rapidly. Around 40% people in the world is using internet today, in 1995 the number was less than 1%. Some statistical data related to the topic has shown lots of surprises. In 2014 an article published on nytimes blog said that more than 70 % of Instagram’s users are from outside the United States.
Since the internet user is increasing therefore eCommerce booming around the globe is rising rapidly, Internet availability in more regions means new markets are growing. At present, the most well-known form of eCommerce is B2C (business to consumer) which is also known as retail or online shopping. Online ecommerce sites like amazon, ebay, cj, clickbank and other lots of giants are working in this field. Amazon.com is one of the most popular eCommerce sites in online shopping platform. It was founded 1995 in Seattle as an online bookstore, but soon began expanding its product range towards other retail goods and consumer electronics. As of 2013, Amazon is the worldwide leading e-retailer, as well as the number one m-retailer globally.
The global e-retail sales projection shows a growth of up to 1.5 trillion U.S. dollars by the year 2018. The top ten countries based on ecommerce markets are: China, United States, United Kingdom, Japan, Germany, France, South Korea, Canada, Russia and Brazil. In a recent report from emarketer says that 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
A study through worldwide about online shopping shows that some of the most popular product categories to be brought through online are fashion and apparel, electronics or home appliances. Regional differences are obvious once again, for example groceries are bought online by only 26 percent of Americans whereas 90 percent of internet users in China do the same. Sports and outdoor purchases are more popular in Germany than Japan. In India, consumers pay with cash, but the market is depends on digital payment system of the country in the future. Ecommerce marketplaces are also eager to move into the space in order to wean consumers off cash on delivery.
From another statistical analysis report from emarketer.com says, “China’s cross-border Ecommerce sales to double by 2020. Internet users of China love shopping online, and there’s one area they are especially on: ordering authentic, quality products directly from foreign sites or through online intermediaries and platforms such as Alibaba’s Tmall Global or JD.com’s JD Worldwide. China has become the world’s largest (growing rapidly) e-commerce market”.
Mobile phones will become the main tool for purchasing goods in the future. In recent years, peoples increasingly using their mobile devices for various online shopping related activities and today this thing has been on the rise. In 2015 a study regarding online shopping with mobile devices shows that 46% of internet users in the Asia Pacific region and 20% in North America region had purchased products via a mobile device such as smartphone, tablet or computer. M-Commerce sales in India have accounted for 11 percent of total retail sales in 2014 and were expected to grow to 25 percent by 2017. In China, mobile online retail sales have grown by some 450 percent from 2010 to 2011 and are expected to continue growing in the future.
This statistic provides information on B2C e-commerce sales worldwide in 2012 and 2013 including a forecast until 2018. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars. Below is a screenshot collected from statista.com.
The global population today is almost completely connected. A world-wide computer network that can be accessed via computer, mobile devices, PDA, games machine and digital TV etc.